Sports Marketing | Making of a Super Athlete

What is Sports Marketing?

Sports Marketing is the Creation and Maintenance of Satisfying exchange.

• Creation – Product development.
• Maintenance – Marketing must continue as long as a business operation.
• Satisfaction – Marketing must meet the needs of businesses and customers.
• Exchange Relationship – Parties involved give and receive something of value.

Why Sports Marketing?

VIVO IPL started a campaign called “Game banayega name” to highlight and promote young talent with an opportunity to make a name. 

This kind of marketing allows companies to promote directly to a primary target market, a captive audience, and stand out from the traditional advertisement.

Types of Sports Marketing

• Influencer Marketing
• Relationship Marketing
• Viral Marketing
• Green Marketing
• Keyword Marketing
• Guerilla Marketing
• Outbound Marketing
• Inbound Marketing
• Search Engine Optimization
• Content Marketing